Blog Archive

What is Ghost Traffic?

Ghost traffic is the number of false visits generated in your website analytics tool especially Google analytics. There are few websites which create false visit entries in your analytics account and get recorded as visits. The actual fact is that they never visit your website. Because they don’t actually visit but show up as a referral traffic in your analytics and hence this traffic is called “Ghost Traffic”.

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If your main target market is consumers rather than businesses, a growing social media community such as Facebook could be one of the best places to reach them. With millions of users worldwide, Facebook offers a direct route to a large community of potential customers. Following are some of the key points to keep in order to get maximum mileage from Facebook.

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Use Google

Some of the best strategies you can use to drive visitors to your site and improve the visibility of your pages can be found within tools provided by Google. Below are some ways to improve the visibility of the content you’ve worked so hard to create.

a. Submit all of your pages to the Google index – for free

You can submit directly to google your site for indexing, using the Google Webmaster tools. This way you help Google’s web crawler do a more complete and efficient job of crawling your site. Webmaster tools enables you to submit all of your pages to the Google index, and it’s particularly useful for making sure that Google knows about all dynamically generated URLs or pages that are not adequately linked to on your site.

b.  Find out which queries drive traffic to your site.

Using Google webmaster tools, learn which Google queries created click throughs to your site and where you were positioned in the search results for that query. You can also view data for individual properties and countries as well. For instance, you can see the queries from users searching Google Images in the United States that returned your site in the results. You’ll only see properties and countries for which your site has data.

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