How to use Facebook to promote your business
If your main target market is consumers rather than businesses, a growing social media community such as Facebook could be one of the best places to reach them. With millions of users worldwide, Facebook offers a direct route to a large community of potential customers. Following are some of the key points to keep in order to get maximum mileage from Facebook.
- Your Facebook profile should be comprehensive and complete. Include details about your personal tastes and experiences — and then you should start directing friends to your fan page.
- Set up a fan page for your business. Fill out the required information fields, identifying yourself by sector or by brand, product or business name.
- Use keywords that people are most likely to search for in relation to your product. It may help your fan page get listed in search engine results.
- Create a profile for your business on the fan page, including a link to your website, an overview of your company and a description of your product or service. Invite the same people you are friends with on your personal profile to become fans.
- Drive visitors to your fan page. Use other social networks, like Twitter, to post links to your Facebook page, put details of it on your website and all your marketing literature, and include a link below your email signature.
- Facilitate Word of Mouth Marketing. One of the oldest and most powerful forms of marketing is word of mouth. Before social media there weren’t many ways to generate this kind of promotion, the two best were providing great products or services and asking for referrals. With social media, especially Facebook, your customers are given a perfect platform to easily share a business they enjoy and purchase from. If you have a good relationship with your customers don’t be afraid to ask them to click the share button, that one simple task can be a powerful growth tool.
- Make your fan page a hub of engaging information — update your page regularly with items that are relevant to your business and reflect your brand.
- Direct people to your own website or blog from your Facebook page. Set your blog’s RSS feed so that you automatically publish snippets to your Facebook wall, to give fans a taster and encourage them to visit.
- Customer Service Regardless of how you plan on using Facebook for business, you will be doing some customer service. The most likely way this will happen is someone asking a question on your wall; remember everyone can see your response so put some thought into it. There is a possibility that complaints will be posted to your wall. Even if you feel these are unjustified, do not delete them but instead provide some empathy and make a reasonable offer to fix the problem.
- Reward your fans by running competitions or making exclusive special offers. Running a contest on Facebook is one of the most common ways to increase visibility and grow your community. You can make a contest as simple or as complicated as you want and either run it on your wall or with special Facebook apps. One issue that you might face when running a contest is receiving entries from people that that have no interest in joining your community. It is nice to see a boost of hundreds or thousands of likes on your page, but later down the road you might see a drop in engagement or the dreaded ‘unlike’. Keep this information in mind and try not to overuse contests
- Consider placing an advertisement on the Facebook. It could be money well spent as your advert will appear in front of a highly-targeted audience.
- Decide what your objective is
- Create an engaging fan page
- Use your fan page to communicate with customers
- Be too formal or business-like on your personal profile page
- Post irrelevant links or comments that could damage your brand
- Ignore comments on your fan page.