Tips to increase traffic to your site
Some of the best strategies you can use to drive visitors to your site and improve the visibility of your pages can be found within tools provided by Google. Below are some ways to improve the visibility of the content you’ve worked so hard to create.
a. Submit all of your pages to the Google index – for free
You can submit directly to google your site for indexing, using the Google Webmaster tools. This way you help Google’s web crawler do a more complete and efficient job of crawling your site. Webmaster tools enables you to submit all of your pages to the Google index, and it’s particularly useful for making sure that Google knows about all dynamically generated URLs or pages that are not adequately linked to on your site.
b. Find out which queries drive traffic to your site.
Using Google webmaster tools, learn which Google queries created click throughs to your site and where you were positioned in the search results for that query. You can also view data for individual properties and countries as well. For instance, you can see the queries from users searching Google Images in the United States that returned your site in the results. You’ll only see properties and countries for which your site has data.
Site optimization: SEO
After all the Optimisation and SEO activities do make sure that your site shows up higher in the search results for the particular queries that you target. For SEO you most probably will hire an independent team, in which case you need to know that the following activities should not done, other wise you account may be at risk of being disabled.
- Integrated into a software application (does not apply to AdMob) of any kind, including toolbars.
- Displayed in pop-ups or pop-unders
- Placed in emails, email programs, or chat programs
- Obscured by elements on a page
- Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.)
- Placed on pages published specifically for the purpose of showing ads
- Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features
- Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.
Content is King
This is probably one of the most popular approaches for increase traffic to your site. it is being used by most of the startup businesses, bloggers and other business organization. The major benefit fo content marketing is that the traffic which gets generated by this approach is loyal and returns back to your site. There are multiple other benefits of content marketing because of which it is the most in vogue online marketing activity. Here are some tips to keep in mind while creating content.
c. Choose Quality not Quantity
Search engines gives preference to a website which has less content but each of the published articles are of high quality, rather than a site which has huge content but users don’t care about any of the articles.
Try to write posts that are interesting and capture the imagination of the visitor. Try to write quality articles. Try to do an in-depth research before writing about it. Don’t just write an inspired article (article inspired from others written article, a smart alternative of copyright infringement) or an article copied from other’s idea. Write your own quality and unique content to get notified by search engines and to get more organic traffic to your site.
Compelling your readers to not only enjoy the content but to share and repost your articles. And interacting with your write up by leaving comment and coming back to your site. After all a good content should go viral.
d. Write article which have Future Valuation
People generally write articles about things which are mainly trendy this approach will get you immediate traffic but the article will sort of become use less once the trend is gone. In order to get consistent traffic over a longer period of time, try to write articles about things which are always around and have future valuation as well. This way you won’t lose traffic with time. Generally trendy keywords, posts and sites rank good automatically and also get decent visitors, but as time goes on, that article will no longer retain an element of interest and hence no traffic. Write posts about things which will be as much fun to read after 3–4 years and this will ensure that you get regular traffic in future as well.
Manage Your Site
Interact with your Users & Keep them Happy
Websites are no longer stand alone static entities. With the rise of social media visitors expect to have ways and means of interacting with the websites. In addition they want responses and replies. so interact with your customers, readers, Facebook fans and other social media followers. Respond to their queries and be available. Try to answer your user’s query as soon as they post them. If you keep your readers happy then they will spread the good experience with their friends and will also suggest your site. This will increase loyalty of your visitors and increase the returning as well as new visitor count.
a. Share your Posts over Social Networks
You can rest assured that each and every one of your visitors is at least active on one if not many social media platforms. In this regard it will pay huge dividends to be active on multiple social media platforms. You objective should be to create a community over the social media. Share your posts and articles for your fans and followers. Respond to their quereis and keep you social networks vibrant and active. Remember social media can become a huge traffic generator for your site. So use it well.
b. Engage yourself in Forums & other Blogs
One of the best way to gather traffic is to engage and be active in popular forums and blogs of within your niche. Don’t do it for getting more and more backlinks, do it for interacting with people. Suggest them to visit your site if you have something similar to offer. If you can’t find any blog or forum of your niche, I will always suggest you to engage with the users of Yahoo Answer. A great place to help others and to get traffic. If you know the answer, just answer the question, also if you have something similar on your site, ask the user to view it for more.
Start a Newsletter
Ask for Newsletter Subscription
Newsletter Subscription is one of the most important ways of getting returning visitors. The more subscriber you have the more returning visit you are going to get and your site is going to be popular. Starting a newsletter is very cost effective and requires minimum effort. You should first of all pick a newsletter template that is HTML 5 compliant so that it can be viewed on all sorts of devices and then simply add snippets of the stories posted in the last period. Allowing you to get more traffic on existing posts.
This is one of the fastest way to get traffic on your site, but this is the most expensive way also. This approach will require you to publish advertisements on other websites and run campaigns on major search engines. Two most effective and popular for running campaigns are:
a. Google AdWords
Google Ad words is one of the most popular advertisement platform for running CPC campaigns. Many site owners depend on Ad Words for generating leads and potential customers. It leverages the huge community of AdSense publishers who will deliver your advertisement campaign around the world, to billions of people visiting their sites.
b. Facebook Ads
Facebook has access of hundreds of millions of people. It also has the requisite demographic information will allows marketers to target their campaigns for the relevant niche. Your campaign will be delivered to the people of interest. A unique feature which is not offered by Google ad words.
These are only a limited set of activities which should allow you to increase you piece of the online traffic. These activities will also increase your search rankings. By no means this is an exhaustive list. These are just a few basic strategies that should be followed.